De Kuyper to distribute Our/Amsterdam vodka

Pernod Ricard’s Our/Vodka business – a global vodka brand made by local distilleries – has appointed De Kuyper as exclusive distributor for its Our/Amsterdam expression.

Pernod Ricard began its partnership with Our/Vodka, in 2013, establishing a global network of micro-distilleries to create local versions of the brand. Our/Vodka was first founded by six entrepreneurs in Sweden in 2011.

Our/Amsterdam, said to be the first locally distilled vodka in Amsterdam, is produced using purified Amsterdam water, and is blended and hand-bottled in the Dutch capital.

“De Kuyper Royal Distillers [is] the perfect partner to help us realise the growth targets for our unique local vodka,” said Iva Hulscher, managing director of Our/Amsterdam vodka. “This collaboration with an experienced and professional family business will open up many doors for us in the future.”

Mark de Witte, CEO of De Kuyper, added: “We are always looking to work with premium brands that boost our portfolio and are in line with our ‘Own the Cocktail’ vision. Our/Amsterdam Vodka fit this description perfectly and we are looking forward to distributing this top-quality vodka.”

In February this year, Our/Berlin – the first partner in the Our/Vodka network – signed a national distribution agreement with Global Drinks Partnership.