Our/Vodka inks Berlin distribution deal with GDP

Our/Berlin, the first distillery in Pernod Ricard’s ‘glocal’ network Our/Vodka, has signed a national distribution agreement with Global Drinks Partnership (GDP).

The team behind the vodka, which is said to be performing well at Berlin airports, appointed GDP as part of the brand’s expansion strategy.

“With Our/Berlin being GDP’s first vodka in a portfolio of premium mixers, beer and spirits we believe we’ve found a perfect match,” said Klas Kronaas, Our/Berlin managing director.

“We are proud to be working with a distributor that focuses on high quality products such as Fever-Tree.”

Morgan Zuill, GDP managing director, added: “Our/Berlin vodka is a fantastic addition to our premium portfolio. We receive daily enquiries from brands interested in working with us and we have a challenging criteria list that we aim to fulfil.

“We were thoroughly convinced by the brand Our/Berlin look forward to a successful partnership.”

The Our/Vodka concept got under way with the opening of the Berlin micro-distillery in 2013.

Since then, founder Åsa Caap has overseen expansion into five cities – Detroit, Seattle, and Los Angeles in the US; Amsterdam and London – with three more in the pipe line in New York, Miami and Houston. Each distillery produced to the same recipe but is said to have its own flavour and style, having been crafted largely from locally-sourced ingredients.

The Seattle distillery was closed in late 2016, with Caap citing the “crowded marketplace” and a “change” in regulations for the cessation.

Our/Vodka made it onto the Most Innovative Spirits Launches of 2016 countdown with its Our/Infusions Kits, developed to “help the end consumer to create something entirely new from a bottle of Our/Vodka”.