Tullamore Dew teams up with Boston Red Sox
Tullamore Dew has been named the official Irish whiskey of American baseball team Boston Red Sox as part of a three-year deal that includes the opening of a customised grandstand bar.
Beginning with the 2017 Major League Baseball season, the sponsorship includes the launch of a new right field grandstand bar for games and special events at Fenway Park, serving signature Tullamore Dew drinks.
The new bar, named Tully Tavern, has been inspired by the look and feel of Tullamore Dew’s distillery in Offaly, Ireland.
“We couldn’t think of a more perfect partner than the Boston Red Sox, whose fans are as loyal to the Sox as ours are to our whiskey,” said Paige Parness, senior brand manager at Tullamore Dew. “Tullamore Dew is thrilled to have Tully Tavern as a new Boston home base at Fenway Park, one of the city’s most iconic landmarks.”
“We are excited to welcome Tullamore Dew as our official Irish whiskey, and couldn’t be more pleased with the new Tully Tavern bar installed in right field,” said Red Sox executive vice president Troup Parkinson.
“We are eager to showcase the new space to fans on opening day and to highlight our new partnership throughout the season.”
In December last year, Tullamore Dew launched its ‘Dew and a Brew’ tour in the US to encourage drinkers to pair Irish whiskey with beer.