Lakes Distillery partners with Newcastle Airport

Cumbria-based The Lakes Distillery has signed a five-year corporate partnership with Newcastle International Airport in a bid to increase brand awareness across North West England.

Pictured left to right, Dean Ward, commercial manager of Newcastle and Nigel Mills, chairman of The Lakes Distillery

The airport will showcase Lakes’ spirits range and distillery across the airport and its social media platforms.

As part of the agreement, the distillery will help promote the range of destinations available from Newcastle International, as the airport continues to grow its catchment area across the Cumbria region.

In addition, The Lakes Gin will be available for purchase in the airport’s World Duty Free store.

Dean Ward, commercial manager at Newcastle International Airport, said: “We are thrilled to have added The Lakes Distillery to our list of corporate partners. Having previously outlined our commitment to source local products, this new partnership, together with the listing in our World Duty Free store, further strengthens that pledge.

“This link gives us a great opportunity to engage further with the people of Cumbria – a very important region to us. With over 80 direct destinations available; we have the perfect platform for us to highlight the offering from Newcastle International Airport.”

Nigel Mills, chairman of The Lakes Distillery, added: “Our expansion and brand awareness continues to grow at such a strong pace with The Lakes Gin taking to the stage in World Duty free.

“It is perfect timing to join forces with Newcastle International Airport to work closely together driving the airport as the Gateway to Cumbria and The Lakes Distillery.”