ProWein 2017 attracts record numbers

Düsseldorf trade fair ProWein closed its doors yesterday after attracting 58,500 visitors over the three days – a record number up from 55,700 in 2016.

The fizzz lounge at ProWein. Image: Messe Düsseldorf

More than 6,500 exhibitors, including 300 spirits players, from more than 60 countries took part in the exhibition, which was held at Messe Düsseldorf from 19-21 March.

Half of all visitors came from 129 countries outside Germany, with two-thirds identifying as key decision makers.

Just under 60% of visitors said they either signed deals at the event or planned to immediately afterwards, while half said they found new suppliers at the show.

“ProWein is an incredibly intensive trade fair,” said Hans Werner Reinhard, Messe Düsseldorf managing director.

“For three days, very concentrated and effective business goes on here. Visitors particularly included key players – important importers and representatives from large international commercial chains.

“Again this year the sector showed how strong and capable it is. An extremely high number of orders were placed and a great deal of new business ideas were discussed.”

The show organisers now turn their attention to Hong Kong where ProWine Asia will take place in the city for the first time. The event alternates between Hong Kong and Singapore, and complements ProWine China, which takes place in Shanghai.

ProWine Asia will be held from 8-11 April 2017, followed by ProWine China from 14-16 November.

The next two edition of ProWein will be held in Düsseldorf from 18-20 March 2018 and 17-19 March 2019.

Still planning your drinks calendar for 2017? Don’t miss our round-up of unmissable spirits events.