Martell unveils VS Single Distillery
Pernod Ricard-owned Cognac house Martell has released a new expression containing eaux-de-vie produced solely from one distillery, named Martell VS Single Distillery.
The blend is said to create a “richer” expression of the Martell style with an “elegant, fruitier profile”.
The colour of liquid gold, Martell VS Single Distillery is described as having “notes of plum, apricot and candied lemon” on the nose.
The new offering revives the iconic shape of the traditional ‘montre’ Cognac bottle. The restructured cap is sealed with a beige paper ribbon, revealing its cork, along with the new label, both stamped with Jean Martell’s signature, the Martell House founder.
“The House of Martell has always prioritised luxury to focus on the very quality of its blends, and as a result, the Martell expressions are characterised by outstanding depth and intricacy,” said Brian Smith, brand director, marketing, Martell, Pernod Ricard USA.
“With Martell VS Single Distillery, we aim to go further, with a disruptive, supremely smooth blend, born out of the spirit of curiosity, using only one distillation source.”
The new expression is recommended served neat or in a long drink or cocktail, pairing well with citrus fruits and red berries.
Martell VS Single Distillery is available in US markets including California, Washington DC, Georgia, Illinois, Maryland, Missouri, Nevada, Texas and Michigan with a suggested RRP of US$34.99.
Last week, Pernod Ricard Travel Retail launched Martell Single Estate Domaine de Charbonnière exclusively at Hong Kong International Airport, backed by an “immersive” activation.