BCB names France as 2017 Country of Honour

16th March, 2017 by Kristiane Sherry

France will be the country of honour at Bar Convent Berlin (BCB) 2017, with the trade show set to fill all 10 halls at venue Station Berlin for the first time.

France will be the country of honour at this year’s Bar Convent Berlin

The on-trade-focused trade show, which will take place on 10 and 11 October 2017, will now span 18,000 square metres – 2,000 more than in 2016.

The expansion follows a 15% uptick in visitor numbers last year, when 11,064 bartenders, buyers and other food and beverage professionals flocked to the event, resulting in Station Berlin exceeding capacity for a short period of time.

As the country of honour, the French pavilion will carry the slogan “Made in France – Made with Love” and feature ten premium exhibitors.

Participants will be using the hashtag #BonjourBCB on social media to promote their presence at the show.

“BCB represents a unique opportunity for ‘French Spirits’ to feel the pulse of the bar scene,” said Dennis Abraham from Business France, the French agency for foreign trade and export promotion, a sponsor of the French pavilion. “Our presentation will mix an authentic and creative French touch into the international atmosphere.”

Also new for 2017 is the launch of Coffee Convent, a separate event run alongside BCB, hosted in partnership with expert Cory Andreen.

In total, 317 exhibitors took part in 2016, with more expected for this year’s edition, with 75% of space already booked, organisers say. Brands and companies that have already secured stands include Gruppo Campari, Death’s Door Spirits and Douglas Laing.

“BCB long ago emerged as the industry’s most important premium event in Europe and beyond,” said BCB director, Petra Lassahn. “More and more manufacturers from around the world visit us in Berlin to launch their new products here.”

BCB was founded by Helmut Adam, Jens Hasenbein and Bastian Heuser and  in 2007, with the first edition hosting just eight exhibitors and serving the local bar scene.

The event has grown to become Europe’s “leading” premium trade show for the bar and beverage industry, and today offers a programme of lectures, seminars, masterclasses and tastings alongside the exhibition halls.

BCB was acquired by Reed Exhibitions in 2015.

Leave a Reply

If that's interesting, how about these?

WSET welcomes Berry Bros as newest patron

Berry Bros & Rudd has signed up to support the Wine & Spirit Education Trust as more...

Top 5 bars in... Aspen

A snowy paradise for some of the world’s wealthiest skiers, Aspen is also more...

Partridges to launch Chelsea Flower Gin

In celebration of its 45th anniversary, London-based grocery store Partridges more...

Berry Good launches Cofaidh Liqueur

Artisan producer Berry Good is to launch Scotland's 'first' cold brew coffee more...

Breakthru Beverage restructures leadership team

Breakthru Beverage Group has announced a new leadership structure for its more...

ABM and Gallo develop tonic syrup for bartenders

American Beverage Marketers has partnered with drinks expert Giuseppe Gallo to more...

Ketel One honours golfer Arnold Palmer with bottle

Diageo-owned Ketel One Vodka has launched a special edition bottle to remember more...

Crystal Head Vodka revives 'knock-off' lawsuit

Globefill Inc has returned to court in a trade dress infringement case against more...

Brexit border block 'could stop UK trade dead'

The Wine and Spirit Trade Association has warned the UK Government to expect more...

Turin Vermouth and Caporale host Singapore masterclass

Noted bartender Simone Caporale has led a Turin Vermouth trade masterclass at more...

Jack Daniel's rolls out Southern Peach RTD

Jack Daniel’s has partnered with R&B singer K Michelle to introduce a new more...

ProWein 2017 attracts record numbers

Düsseldorf trade fair ProWein closed its doors yesterday after attracting more...

Wild Island Gin ups production as demand surges

Colonsay Beverages is to ramp up production of Wild Island Botanic Gin, a more...

Judge dismisses Empire/Breakthru fraud case

A US judge has dismissed a fraud case brought by Empire Merchants against more...

Unmissable exhibitors at IAADFS 2017

For the final IAADFS Duty Free Show of the Americas in its current form, taking more...

Fever-Tree celebrates 'exceptional' FY results

Premium tonic and mixer brand Fever-Tree has hailed an "exceptional year of more...

How will Brexit affect Irish spirits producers?

As the Article 50 trigger date draws closer, The Spirits Business considers how more...

Rum's renaissance 'a complex picture of growth'

Rum might be the last spirit category to truly go premium, but there’s more...

Irish Spirits Association hails distillery sales bill

Trade body the Irish Spirits Association (ISA) has hailed a new bill that will more...

Spirit of Speyside to host 'whisky cache'

The Spirit of Speyside Whisky Festival will this year host a geocaching event more...