Cîroc partners with Victoria’s Secret model
Diageo has recruited Victoria’s Secret model Alessandra Ambrósio for Cîroc vodka’s On Arrival campaign, created in celebration of life’s “biggest” moments.
“Exclusive moments” with Ambrósio will be shared across Cîroc social media platforms throughout the year, giving fans access to her arrivals at party destinations and cultural events.
The Brazilian supermodel will also star in the brand’s latest photography campaign, shot by Cîroc global creative partner and famed photographer Mario Testino.
A series of three never-seen-before images will be released across the year, supported with behind-the-scenes content.
The first image reveals the supermodel’s backstage preparations in hair and make-up as she prepares to celebrate at one of the “hottest” parties in the world.
Ambrósio said: “I’m so happy to partner with Cîroc for their On Arrival campaign. It’s amazing to be part of something that raises a glass to success and is at the heart of the biggest celebration moments around the world -–I’m so lucky to be at lots of them!
“I really do believe in celebrating life at every moment, and I’m really looking forward to bringing Cîroc and my fans along on my journey and giving them behind-the-scenes access to the biggest moments of my year.”
“The On Arrival campaign is about celebrating the greatest moments of your life, and shooting this campaign with Alessandra has been amazing,” added Testino. “She has this quality that captivates everyone when she walks into a room. Alessandra is that person who captures the style and sparkle that Cîroc represents.”
In January last year, Cîroc Vodka partnered with Testino to launch a limited edition bottle design inspired by fictional male supermodel Derek Zoolander.