William Grant strengthens Asia TR team

William Grant & Sons has grown its Asia Pacific travel retail team with the appointment of Joseph Liu as travel retail business development manager, based in Taiwan.

Joseph Liu has joined William Grant & Sons’ Asia TR team

Liu will be responsible for further developing the Taiwan and greater China travel retail markets, and will report to GTR regional director Asia Pacific Scott Hamilton.

Prior to joining William Grant, Liu held sales and marketing roles within Edrington Taipei, and more recently with Diageo as travel retail manager.

“We very much welcome Joseph to the Asia Pacific Travel Retail team and wish him every success in his new role, building on the excellent relationships we established through the years with our valued customers,” said Hamilton.
Liu added: “I’m thrilled to be joining such a dynamic, innovative and forward thinking company and am very much looking forward to meeting industry colleagues old and new.”

Taiwan is currently the fourth biggest market for Scotch by value – with exports worth £75 million in the first six months of the year – and the third biggest overseas market for single malt, with exports worth £41m in the same period, according to Scotch Whisky Association figures.