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SPI Group eyes whisky acquisition
Stolichnaya vodka parent firm SPI Group is looking to grow its portfolio through the acquisition of a whisky brand, CEO Dmitry Efimov has said.
SPI Group CEO Dmitry Efimov confirmed the firm is looking to add brown spirits to its portfolio
Speaking at the TFWA World Exhibition & Conference, taking place in Cannes this week, Efimov confirmed that “sooner or later we will add brown spirits” to the Luxembourg-based drinks group’s portfolio.
“We would like a whisky, whether that’s Scotch or American,” he told The Spirits Business.
Efimov was at the TFWA World Exhibition promoting recently-acquired Tequila brand Kah, and Louisiana-based rum brand Bayou.
SPI Group is looking to grow Kah in the channel and has an “aim to be competitive with Patrón”, said travel retail and duty free director at SPI subsidiary Stoli Group, Jean-Philippe Aucher.
Stoli Group itself it currently undertaking a “restructuring” exercise, announced alongside CEO Rob Cullins’ departure last month.