Beam Suntory invests in at-home cocktail techBy Annie Hayes
Beam Suntory has backed Bartesian, the creator of an at-home cocktail machine set to launch in 2017, for an undisclosed amount.
The machine combines spirits with pre-mixed cocktail ingredient capsules to deliver “consistently good cocktails with ease”.
As the platform’s exclusive spirits partner, Bartesian’s cocktail ingredients capsules will feature various Beam Suntory brands.
“Bartesian’s innovative technology and Beam Suntory’s brands are a great combination,” said Steve Fechheimer, chief strategy officer at Beam Suntory.
“At-home cocktailing is a multi-billion dollar market, and we’ve been exploring innovation in this space for quite some time. Making great-tasting cocktails yourself can take time, experience and often a lot of ingredients.
“We believe Bartesian will make it easier than ever for consumers to make their favourite cocktails perfectly every time. We see the Bartesian solution as unique and superior to other products in the marketplace, and we look forward to supporting them on the path to commercialisation in 2017.”
“As cocktail culture continues to grow and evolve, Bartesian is leading the way to simplify the craft, without sacrificing taste or shared experience,” explained Ryan Close, co-founder of Bartesian.
“Beam Suntory shares our love of premium cocktails and our passion for delivering excellence to the consumer. We’re fortunate to have such strong brands represent our products and look forward to disrupting the cocktail industry with Beam Suntory as our strategic partner.”