Poliakov adds 4.5l bottle to range

French vodka brand Poliakov has extended its range with the introduction of a “huge and extreme” 4.5 litre bottle, to represent a “celebration reference” for consumers.

Poliakov has introduced a 4.5L bottle

Available in sizes ranging 50ml to 4,500ml, the Poliakov range is now “adapted to answer every need” as it sets its sights on an international market.

The new bottle, which is 20 inches in height, aims to enhance brand visibility in bars and features an upside-down label and a dedicated wall pourer.

It will also be made available in the off-trade where it will be presented with a metallic blue cradle and will carry an RRP of €80.