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Dalmore opens luxury boutique at Changi Airport
Whyte & Mackay has unveiled a new “luxury” boutique for Scotch whisky brand The Dalmore in Singapore’s Changi Terminal 2.
The Dalmore’s boutique at Changi Airport features some of the brand’s exclusive collections
Situated in Changi’s Terminal 2, The Dalmore has partnered with DFS to create a boutique featuring a selection of its exclusive releases.
The boutique will feature the brand’s high-end expressions including The Dalmore King Alexander III – touted as the world’s only whisky to be finessed in six different casks.
Also on display is The Dalmore Constellation Collection, a rare collection of 21 single cask whiskies; The Dalmore Pioneer edition, specially created to celebrate Singapore’s 50 years of independence; and The Dalmore 45 Year Old which is available exclusively in DFS.
Richard Trimby, Whyte & Mackay travel retail director, said: “The single malt category is building strong momentum in Asia and The Dalmore is fast becoming one of the most desirable spirits brands in the region, reporting a strong growth of +35% last year.
“Our relationship with DFS continues to thrive and our partnership with them will afford us the opportunity to create an unforgettable brand experience for the discerning traveller in Changi Terminal 2 by creating a real destination for luxury whisky fans.”
The new boutique is the latest in a long line of travel retail activations for the brand, which includes the release of the travel exclusive, The Dalmore Fortuna Meritas Collection.