Top 10 bartender-created spirits brands

27th April, 2016 by Amy Hopkins

Jinzu

JinzuGin and sake hybrid Jinzu was named winner of Diageo’s Show your Spirit competition in 2013. The initiative invited bartenders across Western Europe to submit a plan for a new spirit brand, with the winning contestant promised 5% of the net sales for the first five years of the product launch. British bartender Dee Davis won the competition with her brand, Jinzu, which then went into intense product development for 18 months and finally went on sale in October 2014. Jinzu, which was named one of the most innovative spirits launches of 2014 by The Spirits Business magazine, “sits within the sake category as well as gin category”.

One Response to “Top 10 bartender-created spirits brands”

  1. Stephen says:

    No 86 Co.? I’d have thought they were one of the highest profile bartender-created brands.

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