Top 50 most innovative spirits launches of 2014: 10-1

23rd January, 2015 by Amy Hopkins

The transgression of established category boundaries is a tactic which set our pick of the 10 most innovative spirits launches in 2014 apart from the masses.

Top 50 most innovative spirits launches of 2014: 10-1

We’ve been counting down the top 50 innovative spirits launches of 2014 – but these are the 10 most inventive

We’ve been counting down the top 50 creative new spirits which made waves in the industry last year, but this group truly stood out with their ability to defy expectation.

Two Japanese whiskies swipe positions for very different reasons, while a mainstream vodka and experimental gin brand stride into the hybrid spirits category.

Innovative marketing is also paid due plaudits with Diageo’s biggest whisky launch of the year, and a “peaty” educational endeavour is also recognised.

Click through the following pages to view the final instalment of our top 50 most innovative spirits launches of 2014.

Alternatively, click on the below links for the launches coming in at 50-11.

Top 10 spirit launches in 2014 50-41

Top 10 spirit launches in 2014 40-31

Top 10 spirit launches in 2014 30-21

Top 10 spirit launches in 2014 20-11

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