Diageo’s gin-sake hybrid Jinzu finally launches

24th October, 2014 by Becky Paskin

Diageo has finally launched its gin-sake hybrid, Jinzu, following a 2013 international bartender competition to invent a new spirit brand.

Jinzu

Jinzu will go on sale at around £30 per bottle

Bristol bartender Dee Davies was named the winner of Diageo’s Show Your Spirit competition with her Jinzu creation.

The product has been under intense product development by Diageo for the past 17 months, is now set to go on sale.

Unveiled at Bristol Cocktail Week last night, Jinzu is a “British gin” with distilled sake and cherry blossom.

It is set to cost around £30 per bottle and will join Diageo’s Reserve Brand portfolio, alongside Johnnie Walker and Ciroc.

Davies will receive 5% of the net sales of Jinzu from its first five years on the market, while a further 5% will go toward funding further bartender initiatives.

During the competition in May last year, Jörg Meyer, Show Your Spirit Judge and owner of Le Lion in Hamburg, said: “We debated whether a gin should win as it already exists as a category, however with the mix of sake it is so special and has created a new category.”

The hybrid spirit was first unveiled to the industry at the Diageo World Class Global final held in London this year.

6 Responses to “Diageo’s gin-sake hybrid Jinzu finally launches”

  1. Dee Davies says:

    Hi Spirits Business, thank you for the lovely write up on Jinzu. I have been trying to contact you through twitter but it doesn’t seem to have worked. I was trying to get hold of an email address to send to some info on Jinzu as there are a few incorrect facts and an old bottle image in this article.
    If you pass me on your email I can send you the correct bottle shot and correct the mistakes.

    Thank you

    Dee Davies

  2. my neighbours the dumplings says:

    any way of contacting dee? we’re a pop-up sake and dumpling house and would really like to stock her jinzu

    many thanks,
    kristian from my neighburs the dumplings

  3. Gin lover says:

    Cant wait to try this new product!

  4. chris says:

    “with distilled sake”.

    Just a quick FYI, sake (nihonshu in Japanese) isn’t distilled, it’s fermented and contains a much lower percentage of alcohol (roughly 15%) than distilled drinks. That said, i would love to try this!

    • Damian says:

      Chris it means the sake was distilled afterwards to reach the 40% of alcohol, as this is how much gin should have. So no alcohol was added.

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