Fraternity to target distributors at TFWA APBy Kristiane Sherry
Mexico-based drinks group Fraternity Spirits World will exhibit at next month’s TFWA Asia Pacific Exhibition & Conference (TFWA AP) with a view to expand distribution in the region.
Asia continues to be a “very important element” of the group’s travel retail strategy, with a wide range of products set to be showcased on-stand.
Spirits available to view and taste will include Ron Prohibido, an artisan rum produced using a 12-year solera system; Ron Mulata, a Cuban rum; and Horus, a chocolate liqueur developed to symbolise the importance of Mexican chocolate.
“TFWA Asia Pacific Exhibition is the perfect opportunity for us to showcase the exciting range of brands we have to offer key Asian retailers,” said Raffaele Berardi, CEO Fraternity Spirits World.
“Our team works hard to ensure we are offering spirits and liqueurs that meet the Asian consumer’s taste demands, and help us continue to build upon the success we already enjoy in the region.”
Fraternity Spirits will offer a number of cocktails at the exhibition stand – Basement 2, 02 – as well as an “array of personalised surprises”.
TFWA Asia Pacific Exhibition & Conference will take place at the Marina Bay Sands Expo and Convention Centre, Singapore, from 8-12 May 2016.