Top 10 spirits industry feuds

7th March, 2016 by Annie Hayes

From multi-million pound trademark lawsuits to light-hearted marketing feuds, the spirits industry is often sparking with tension as companies jostle for dominance.


This is our selection of the biggest spirits industry feuds of recent years

One story which has repeatedly made headlines in recent months was Diageo’s tussle with former United Spirits chairman, Vijay Mallya, which has now been resolved – at least for now – following a US$75 million payout.

Elsewhere in the world, debate over a Google search advertising feature erupted between Jack Daniel’s and Sazerac, while Tito’s Handmade Vodka was brought before the courts for a series of class actions over its label.

The outcome of some feuds in our roundup remains to be seen, including Pernod Ricard’s decades-long legal battle with Bacardi over permission to renew its Havana Club trademark in the US.

Click through the following pages to discover our pick of the top 10 biggest spirits industry feuds of recent times.

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