Airport showcase for Rémy Martin XO Cannes
Rémy Cointreau Global Travel Retail (GTR) has made the Rémy Martin XO Cannes 2016 expression available in key airport locations around the world.
The limited edition release celebrates the 69th Cannes Film Festival which will take place in the French Riviera city in May.
2016 marks the 13th consecutive year that Rémy Martin has teamed up with the Festival as an exclusive partner.
Specially developed for the film festival, the Fine Champagne Cognac is said to “bring pleasure to both lovers and cinema and lovers of Cognac”.
Created from more than 400 aged eaux-de-vies, the liquid is mahogany in colour and is said to offer notes of white blossom, candied fruits, figs, oranges, cinnamon and grated hazelnuts.
The expression is presented in a star-shaped carafe perched on top of the iconic Cannes steps and contained within a case. A film reel motif is featured on both the carafe and the outer case.
Rémy Martin XO Cannes 2016 is available from the Rémy Martin store in Cognac and at main international airports including Paris CDG, Amsterdam, Dubai and Nice, at an RRP of €167.
In January this year, Rémy Martin unveiled a new brand website in support of its One Life/Live Them campaign.