Maker’s Mark to get $67m distillery expansion

28th February, 2014 by Amy Hopkins

Maker’s Mark is set to receive a US$67 million distillery expansion – one year after the brand admitted its stocks were running low.

Maker's-Mark-distillery-expansion

Maker’s Mark Bourbon has announced a US$67 million distillery expansion, allowing it to double production capacity

The Bourbon distillery, based in Loretto, Kentucky, will receive a third copper still and new warehouses, enabling it to double capacity in the hope of meeting soaring demand.

Preliminary approval was given for up to US$5 million in state tax incentives to be given to the development, for which work will begin next month.

Kentucky governor Steve Beshear said: “This expansion will allow the company to meet that growing global demand while still continuing to hand-craft the product in the same manner that it has for six decades.

“We are very excited that this iconic Kentucky brand continues to grow in popularity.”

Maker’s Mark admitted its stocks were running low in February 2013 and subsequently announced plans to lower its abv by 3% to stretch supply.

However widespread criticism from consumers forced its parent company Beam Inc to backtrack.

At the time, Maker’s Mark chairman Bill Samuels Jr said: “For those of you who have questioned if the supply problem is real, I can assure you that it is. While not every part of the country has seen shortages yet, many have, and the demand is continuing to grow at a pace we’ve never before experienced.

“While we are investing today to expand capacity for the future, by producing 42% abc Maker’s Mark we’ll be able to better meet our ongoing supply issues without compromising the taste.”

The company later revealed that in order to mitigate concerns about the affect this action might have on the quality of the Bourbon, it would instead begin to use a “barrel-rinse process”.

With work soon to begin on the distillery’s expansion, Maker’s Mark has revealed that its first liquid will be barreled in 18 months and will be ready for bottling six years later.

Maker’s Mark chief operating officer, Rob Samuels, said in a message to fans: “After a lot of hard work on the part of a lot of people around here, we’re about to break ground on a third still at our historic distillery. But not just any still. The new one will be right next to the two existing stills that currently produce every drop of Maker’s Mark — and it’ll be identical in every way to them.

“We’re doing this because, as you’re well aware, Maker’s Mark Bourbon takes time to age to perfection, and that’s left us running a bit short of supply in recent years due to the ever-increasing demand from all of you.”

According to the Kentucky Distillers’ Association, Bourbon-makers in Kentucky, which produces 95 percent of the world’s supply, have invested more than US$300 million in expansions over the last two years.

The news of this recent expansion comes one month after Japanese drinks group Suntory announced its acquisition of Maker’s Marks’ parent company Beam Inc for US$16bn.

Leave a Reply

If that's interesting, how about these?

Conviviality celebrates 'strong' full year results

Conviviality Plc has reported a "transformational" year of skyrocketing sales more...

Up to 1,700 staff affected by Diageo pension cuts

Diageo has confirmed that up to one third of its UK workforce could be affected more...

Deliveroo moves into alcohol delivery in UK

On-demand food delivery service Deliveroo has announced a number of retail and more...

Reynier predicts 'scrabble' in craft brown spirits

Craft distillers are “in for a shock” when their brown spirits more...

Restaurant creates burger with Bourbon shot in the bun

In a bid to capitalise on the 'food porn' trend, a restaurant in Sydney has more...

United Spirits tight-lipped over job loss reports

Diageo’s Indian drinks arm United Spirits has revealed it is undertaking an more...

Alcohol e-commerce 'could hit $15bn' in US

The advent of on-demand alcohol delivery services in the US will contribute to more...

Diageo's group strategy director steps down

Anna Manz, group strategy director at Diageo, is to leave the company in more...

Jefferson’s to mature Bourbon casks on water

Jefferson’s Bourbon will explore the different ways whiskey matures on water more...

Dirty Martini acquires ninth site

UK leisure operator CG Restaurants & Bars has continued its Dirty Martini more...

SMWS targets strong growth in US market

The Scotch Malt Whisky Society (SMWS) has confirmed a long-term partnership more...

Speyside Distillery student graduates from PSTA

The first Chinese national has graduated from the Prince’s School of more...

Jim Beam celebrates summer American-style

Jim Beam will be flying its American colours with a ‘Bourbon and Burger’ more...

Top 10 fastest declining spirits brands

New for 2016, we analyse the performance of the world’s fastest declining more...

Wild Geese wins case to launch in Australia

Avalon Group’s Wild Geese Irish Whiskey brand is now free to launch in the more...

The 'up-and-coming' spirits brands

New for 2016: which brands are on the cusp of surpassing that magic million more...

Scottish govt. looks to Scotch in wake of Brexit

Member of Scottish Parliament Fergus Ewing has said his government is looking more...

Rémy Cointreau first quarter sales slip 2.1%

French drinks group Rémy Cointreau saw its fiscal 2016/17 Q1 reported sales more...

Karuizawa Geisha Series auctions for first time

A complete set of Karuizawa Geisha Series Japanese whisky will head to auction more...

Jack Daniel's expands distillery visitor centre

Jack Daniel’s has opened a new barrel house and reconstructed the home of the more...