Famous Grouse and Selfridges partner for personalisation

Edrington-owned blended Scotch brand The Famous Grouse has teamed up with Selfridges to offer customers the option to add a personalised label to their bottle.

The Famous Grouse has partnered with Selfridges to tap into the gifting market with a personalisation initative

The initiative targets gifting occasions and makes a “timeless keepsake” for “marking a special occasion”, says the brand.

Following the release of its new look packaging, shoppers who purchase a bottle of The Famous Grouse will receive the free personalised label, printed live in store, added to their bottle.

The personalisation service is available now in Selfridges’ Birmingham store, and from 7 November in the retailer’s London and Manchester locations.

A suggested serve for the whisky is The Famous Hot Toddy: 50ml of The Famous Grouse, one teaspoon of honey, a squeeze of lemon juice, a spiced tea bag such as apple and cinnamon and topped with hot water.

The Famous Grouse will be sold in Selfridges for £27.99 for a 70cl bottle, with the label added free of charge.

In September, Edrington revealed a complete rebrand for The Black Grouse, which is now known as The Famous Grouse Smoky Black. Prior to this, the company introduced The Famous Grouse Mellow Gold, also part of the “ambitious redevelopment plan” for the brand.