Patrón alters travel retail bottle formats

Patrón will discontinue its 700ml and 750ml core Tequila and liqueur bottles in global travel retail and replace them with one-litre sized bottles.

Patron Spirits is discontinuing its 750ml and 700ml bottles in global travel retail

From the start of 2016, the following expressions will only be available in one-litre formats in travel retail: Patrón Silver, Patrón Reposado and Patrón Añejo, as well as all Patrón XO Café Liqueurs.

“By making this enhancement to our travel retail offering, we’re not only differentiating ourselves from domestic market sizing and other Tequilas, we’re also ensuring that Patrón consumers will find exceptional value when purchasing our spirits in duty free,” said John Kilmartin, global travel retailer director at Patrón Spirits.

“For people who enjoy Patrón, and for those looking for a unique gift, this new larger size one-litre bottle will surely be a welcome and attractive offer.”

Furthermore, Patrón Spirits introduced Patrón Extra 5 Años at the TFWA World Exhibition in Cannes this week, which is a limited edition extra anejo Tequila exclusive to global travel retail.

Fewer than 500 cases of the new edition have been produced and will be available to purchase in duty free stores from the start of next year.