Absolut unveils the Electrik House party

Inspired by its latest limited edition bottle, Absolut has unveiled Absolut Electrik House ­– a “next level house party ”designed to “push the boundaries” of nightlife.

Absolut Electrik House was inspired by the recent launch of limited edition bottle Absolut Electrik

Absolut Electrik House has been created as a “one-of-a-kind” house party and builds on the brand’s Absolut Nights campaign, which aims to “explore and push the boundaries of nightlife.

The Absolut Electrik House project has partnered with fashion and technology brand StudioXO to create custom biometric bracelets to measure the peaks and troughs of partygoers’ energy.

Revellers gathered in what appeared to be normal rooms, such as a kitchen, den, living room, garage and backyard.

When a certain energy level was reached, a surprise backyard performance was unlocked featuring Empire of the Sun against a backdrop of an Absolut Electrik bottle designed by Tesla Motors.

“At Absolut, we recognise and celebrate various forms of nightlife, including the simple, yet complex, dichotomy of going out or staying in,” said Joao Rozario, VP of marketing, Absolut, Pernod Ricard USA. “We created the Absolut Electrik House to exemplify what the next iteration of nightlife can be and how Absolut can help transform nights, in or out, from ordinary to extraordinary.”

Absolut fans based in the US and aged over 21 can also enter to win a piece of the Absolut Electrik House – such as a neon bar sign, two wheel electric scooter or electric guitar – by entering the Absolut Electrik House giveaway on Instagram @AbsolutVodka_US.

Absolut unveiled the launch of limited edition Electrik bottles last month.