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Glenfiddich completes core range redesign
William Grant & Sons UK has revamped the packaging for its Glenfiddich core 12 and 15 Year Old single malt Scotch whiskies.
The 12YO and 15YO packaging refresh completes the range’s redesign process which started in 2014.
The redesign completes a core range refresh which began with Glenfiddich 18 Year Old in November 2014.
Bottles will now feature a “more confident and dominant” stag, with product information presented on a cream band, said to be more representative of the category.
Premium presentation boxes, embossed with the Glenfiddich gold stag and finished with gold foil detail, will now house the bottles.
“This is an exciting time for Glenfiddich and we are thrilled with the refreshed core range,” said Sarah Harding, senior brand manager, Glenfiddich.
“Glenfiddich is a superior whisky so naturally we want its presentation to match the quality of the award winning liquid. The prestigious new look will hopefully capture and reflect our whisky making credentials and the brand’s authenticity and family heritage.”
The new range will be available from September 2015.
In June this year, Glenfiddich unveiled the packaging refresh for its 21YO Gran Reserva expression, which was modelled on a “Scottish-Carribean twist” .