Hendrick’s launches online training for bartenders

Hendrick’s gin has launched a new interactive online training tool to help bartenders create the “perfect” Hendrick’s & Tonic serve.

The site aims to to educate bartenders on the correct components for “mastering” a Hendrick’s & Tonic

The site was created by the design team at Purple Creative to educate bartenders on the correct components for “mastering” a Hendrick’s & Tonic, after an in-house survey of the on-trade in October 2014 showed that four out of 10 outlets were not serving the drink correctly.

The video-powered microsite explores the glassware, the specific serving of ice, and the cucumber garnish, using seven short films featuring Hendrick’s global brand ambassador David Piper.

It includes a video for each “key stage” of creating the serve, along with hidden facts, games, knowledge tests and the opportunity for bartenders who complete the experience to win prizes.

Sam Bovill, senior brand manager for Hendrick’s UK, said: “With the growth of craft gin we know our consumers are delighting in the fact they can enjoy these wonderful concoctions in all outlets from exclusive to mainstream. Therefore we need to ensure their enjoyment of Hendrick’s is perfect no matter where they are drinking it.

“For this reason, we have created an imaginative, engaging and effective site which we hope our bartenders will appreciate. It’s an education programme that will achieve our strategic objectives of encouraging the correct serving of a Hendrick’s and Tonic in mainstream outlets in a brilliantly bizarre way.”

Last month, Hendrick’s created a limited number of “labour saving” Martini-stirring devices and installed them in select bars across London.