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Deep Eddy Vodka quashes sale rumours

Deep Eddy Vodka has confirmed it does “not have plans to sell at this time” following reports the company had put itself on the market.

Deep-Eddy-Vodka
Deep Eddy Vodka has not been put on the market, despite reports to the contrary

An article in Market Watch stated the Texas-based vodka producer – one of the fastest-growing vodka brands in the US – was being sold through investment bank UBS AG.

However, Eric Dopkins, CEO of Deep Eddy Vodka, said while the company has been sought as an acquisition by a number of “strategic partners”, it does “not have any plans to sell at this time” and will “continue to maintain independence”.

He continued: “While we have ongoing banking relationships in place, we want to assure you that it is business as usual at Deep Eddy Vodka. We are focused on continuing our momentum and growth.

“With the help of investment banks, we continue to evaluate strategic growth initiatives, which could include partnerships, exporting relationships and even acquisitions of other brands.”

It was revealed last year that Deep Eddy planned to open a new distillery in Texas that would allow it to exceed production of two million cases. The 30,000 square foot premises opened in December 2014.

Showing over 200% annual growth since its launch in 2010, the company “over-delivered” on its 12 month rolling forecast by hitting the 250,000 case mark in 2014.

In December 2014, the company unveiled a lemon-flavoured bottling – the first release from its new distillery.

Other flavours included in Deep Eddy’s portfolio include Sweet Tea, Ruby Red grapefruit and Cranberry, in addition to a natural straight bottling.

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