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Chivas GTR director joins Illva Saronno

Chivas Brothers’ GTR director has been appointed the new head of travel retail at Italian drinks group Illva Saronno, owner of Disaronno.

Martin Howey  has joined Illva Saronno as GTR director from Chivas Brothers

In his new role as global travel retail director with Illva Saronno, which is effective immediately, Martin Howey will oversee international brand development in the channel for the group’s brands.

His core focus will be on developing the Disaronno and Tia Maria liqueurs, in particular the seeding of new innovation Disaronno Riserva, as well as seek additional opportunities for other brands in the portfolio.

Howey said: “I am delighted to be on board and greatly look forward to working with the team and our customers in developing a long term strategic plan for our brands in this dynamic and evolving channel.”

Howey will be available to discuss the Illva Saronno global travel retail business at the group’s stand (booth 923) at the IAADFS Duty Free Show of the Americas next week (22-25 March).

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