Label 5 ‘captures the world’ in Instagram video
Blended Scotch whisky brand Label 5 has created a promotional video featuring over 100 clips crowdsourced from fans across the globe, as part of its ongoing World Mix marketing campaign.
The La Martiniquaise-owned brand has compiled five-second clips recorded by consumers on Instagram into one promotional video that “highlights the brand’s intrinsic link to its fans and to cities all around the world”.
The video is the result of a digital competition run on Facebook, 5” City Contest, which invited followers to submit Instagram videos of their favourite city for a chance to win a round-the-world trip for two.
The Scotch whisky brand now intends to promote its new original video through digital media.