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Rémy Martin releases Louis XIII Black Pearl birthday edition
Rémy Martin is releasing 775 decanters of Louis XII Black Pearl, one of its most exclusive and expensive expressions, despite slowing interest in ultra-premium Cognac.
Rémy Martin Louis XIII Black Pearl is making a comeback as an Anniversary Edition
The Rémy Martin Louis XIII Black Pearl decanters will be distributed exclusively to Louis XIII’s partner outlets worldwide, as well as a limited number of high profile airports in Europe and the Middle East.
Each decanter, which has been created to celebrate the 140th anniversary of the Louis XIII brand, carries an RRP of €10,000 (US$13,000).
The Cognac house has once again used 1,200 eaux-de-vie from Grande Champagne for the Black Pearl Anniversary Edition, all of which are aged between 40-100-years-old.
The decanters have been drawn from the C-100-93 tierçon, which was crafted from Limousin oak over a century ago. It will be the third of its kind released by the Hériad Dubreuil family’s private reserve in the last 100 years.
Sales of Rémy Martin declined by 21% in 2013/14 due to destocking of ultra-premium spirits, particularly Cognac and Scotch whisky, in China.
Despite the fall, French owner Rémy Cointreau remained confident sales would return to growth in the coming year.
“Rémy Cointreau remains convinced of the relevance of its high value strategy and the upmarket positioning of its brands in the context of strong global demand for authentic and superior quality spirits,” a statement from the group read.
Rémy Martin is not the only Cognac brand to experience a slump recently, as global Cognac volumes fell 10% overall in the 12 months to July 2014, according to the Bureau National Interprofessionnel du Cognac (BNIC). Sales of VSOP and above Cognacs plummeted 13% by volume and 17% by value in the period.
Rémy Martin Louis XIII Black Pearl Anniversary Edition will be exhibited at Rémy Cointreau’s stand (1A Marine Village) at TFWA Cannes from 27-31 October.