Grey Goose sponsors Branson’s space projectBy Amy Hopkins
Grey Goose vodka has partnered up with Richard Branson to promote his Virgin Galactic project – set to become the world’s first commercial space flight.
The British billionaire, owner of the Virgin franchise, enlisted the Bacardi-owned vodka brand to become an official sponsor for his Virgin Galactic spaceflight.
Grey Goose will exclusively sponsor the project at its base in New Mexico, US, offer exclusive content, limited edition cocktails and also provide a range of signature cocktails for the launch of the first commercial spaceflight.
“This is a marriage of two brands who share values and a true sense that if you can imagine it, it can be done,” said François Thibault, creator of Grey Goose.
Not only do we both follow the same long-term vision that the extraordinary can be achieved from acting on your beliefs, but we also look forward to celebrating this iconic cultural moment in time with those on the ground.”
Planned to launch in 2015, the Virgin Galactic commercial spaceflight, owned by Branson’s Virgin Group, has already accepted US$80 million in deposits from prospective “space tourists”.
“We are delighted that Grey Goose is joining us as a partner on our incredible journey,” said Branson.
“We share a passionate pursuit of the extraordinary which we look forward to celebrating together as the world’s first commercial spaceline builds and grow.”