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Black Bottle hires first global ambassador
Blended Scotch whisky brand Black Bottle has appointed bartender Mal Spence as its first global ambassador.
Bartender Mal Spence is the first global ambassador for Black Label Scotch whisky
Bringing more than 15 years of experience to the role, Spence has already worked closely with the brand creating its key simple serves and working with bartenders around the world to develop more complex cocktails.
“It is a real coup to secure a man of Mal’s standing as our first brand ambassador,” said Marco Di Ciacca, global marketing manager, Black Bottle. “For Black Bottle to succeed, we need to be more relevant to today’s drinker.
“Mal’s approach to creating drinks and all-round knowledge of the on-trade will really help us engage the bartenders around the world who are the gate-keepers to many of these drinkers as we expand in many new markets.
As global ambassador, Spence will visit existing key markets around the world as well as promote Black Bottle to new audiences.
He will continue to direct operations at Kelvingrove Café in Glasgow, which he helped establish in 2013.
“The Black Bottle ambassador job really shone out as an opportunity I just couldn’t say no to,” commented Spence. “The story of its creation and the life of Gordon Graham is a truly inspiring one among so many in Scotch whisky history and it will be a big part of the exciting and informative education plan we create for bartenders and passionate drinkers around the world.
“It is all in keeping with the inspiring stories I have looked for when developing numerous drinks menus over the years.
“Blended Scotch whisky has been unjustly forgotten by many bartenders in recent years and with its liquid profile and striking presentation, I’m confident we can encourage bartenders and drinks enthusiasts to reconsider the category and put Black Bottle into their speed rails.”
In July, Spence created a “record-breaking” cocktail for the Glasgow Commonwealth Games said to contain more ingredients than any other cocktail in the world.