Southern Comfort launches lemonade and lime RTD

Southern Comfort is extending into the ready-to-drink (RTD) category with the launch of a new lemonade and lime-premixed tipple in the UK.

Southern Comfort Lemonade and Lime is a blend of Southern Comfort, lemonade and a squeeze of fresh lime.

Each bottle provides a 275ml serve and is bottled at 5% abv.

Launched especially for summer, Southern Comfort Lemonade and Lime is available for purchase from Tesco supermarket stores throughout the UK and carries an RRP of £3.25 per bottle.

Earlier this year, Southern Comfort launched a new on-trade campaign in the UK for summer as part of its Whatever’s Comfortable campaign, called Drink Whatever’s Comfortable.

Additionally last month, the brand launched its latest commercial as part of the same campaign, titled The Young Gun.