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Southern Comfort launches Young Gun ad

Southern Comfort aired its latest commercial as part of its Whatever’s Comfortable campaign in the US on Wednesday titled, The Young Gun.

Southern Comfort has launched a new advert, Young Gun, as part of its Whatever’s Comfortable campaign

Set to premiere in the UK next week, the newest advert follows three previous commercials, that include Beach, Karate and the most recent release Dance, Young Gun features Stephen described as an “accomplished bartending journeyman”.

With his self-proclaimed style of “not neat”, the advert shows Stephen create signature Southern Comfort serves in an eccentric manner.

His motto, which also features as his email signature, reads” “If you can’t be comfortable with yourself, how can you expect to make anyone else comfortable?”

In support of the new advert, Southern Comfort is inviting consumers to customise their own drinks on the newly designed website, www.southerncomfort.com.

Last month, Southern Comfort launched a new on-trade campaign in the UK called Drink Whatever’s Comfortable that will run throughout the summer.

Click the link below to watch Young Gun.

[youtube width=”612″ height=”350″]http://youtu.be/OMEsC0oUsgQ[/youtube]

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