£1m pledged to revamp ‘vital’ Scotch route

The Scottish Government has pledged almost £1 million to revamp a Speyside whisky route popular among tourists.

The Scottish Government is to invest £1m in revamping its “vital” whisky tourist route

As reported in STV News, politicians have said that an upgrade of the A95 Keith to Aviemore road – a main route for whisky tourists – is “vital” to sustain interest in the area.

Moray councilor Fiona Murdoch, who represents, the constituency where Pernod Ricard’s The Glenlivet is produced, said: “This road is bearing the load of Moray’s growing economy, with increasing numbers of HGVs for the distilling and food industries.

“We in Moray must keep up the pressure for further improvements to a road which is vital to our tourism and food and drink industries.”

Distilleries situated along the route include The Glenlivet, Cardhu, Glenfiddich, Glen Grant, Strathisla, Glen Moray and Dallas Dhu.

The Scotch industry recently came under fire from a leisure and tourism expert who said the Scottish government must be more balanced when it comes to promoting both the Scotch whisky industry and alcohol awareness.