World’s largest rum markets

7th March, 2014 by Amy Hopkins

1. India

India gin404.2 million litres

According to Euromonitor, India was the world’s largest market for rum in 2012, buying 404.2 million litres of the spirit.

Boosted by an availability of affordable local brands and and growing demand for premium international spirits, both ends of rum’s spectrum recorded impressive results in India.

Furthermore, figures released by the Associated Chambers of Commerce and Industry of India in 2012 revealed that the sale of imported spirits in India was expected to grow 25% a year until 2015, reaching 55 million litres. Rum could therefore experience further growth in India over the next two years.

One Response to “World’s largest rum markets”

  1. Behr Neighbors says:

    I’m trying to find a rum consumption number for Venezuela. Can you help me?

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