World’s largest Tequila and mezcal markets

20th February, 2014 by Amy Hopkins

While Tequila has been broadening its high-end appeal over the years, mezcal claimed a significant spot on the global spirits landscape ­– but which are their largest markets?


Here are the world’s largest Tequila and mezcal markets

The eyes of the spirits industry have turned to Tequila over the past few months, analyzing the spirit’s enormous potential since a ban on 100% agave expressions was lifted by the Chinese president.

A spirit once typified by shot-slamming students, Tequila’s pattern of premiumisation also means that it is expanding into as-of-yet untapped markets across the globe, as well as maintaining solid performance in its two key regions.

Meanwhile, mezcal is rapidly gaining in favour among the on-trade and is converting mature drinkers of dark spirits due to its smoky character and sipping ability.

It remains to be seen whether this list will change dramatically in the years to come following new prospects in the east, but, for now, here are the world’s five largest Tequila and mezcal markets based on data by Euromonitor International.

The Spirits Business also recently produced lists of the world’s largest markets for vodka and Cognac.

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