26th February, 2014 by Amy Hopkins
- This article is over multiple pages: 1 2 3 4 5 6
98.1 million litres
Similarly to the UK, the enormous popularity of cocktails from the glamorous Jazz Age and 1960s era has boosted sales of gin in the US, which reached 98.1 million litres in 2012.
With regards to the off-trade, premium and craft gin brands are also gaining in momentum across the country, while its reputation as the “quintessential British spirit” also allows gin to retain a kitsch appeal – the royal wedding of Prince William and Kate Middleton most likely did much for sales in the states.
However, US distillers are also innovating in the category, generating interest in a home-grown style of gin in the region.