Cognac/ Brandy Brand Champions 2013
COGNAC BRAND CHAMPION: REMY MARTIN
Of the big four Cognac houses, Rémy Martin was the only one to manage double-digit growth in 2012 and is on track to overtake Martell next year. Over 60% of sales are in Asia Pacific led by China – the world’s biggest value market.
Rémy has expanded distribution throughout China and broadened its appeal to a younger crowd with its Centaure Cognac and limited-edition VSOP. It has also made concerted efforts to breathe new life into the Japanese market. Closer to home parent company Rémy Cointreau bought family-owned Larsen calling it “one of the last independent producers of AOC Cognac, of a significant size”.
|Remy Martin||Remy Cointreau||Cognac||1.9||1.6||1.6||1.7||1.9||12%|
|McDowell’s No.1||United Spirits||7.5||9.2||11.5||11.7||10.9||-7%|
|Honey Bee||United Spirits||2.8||3.6||4.4||4.8||5||4%|
|Old Admiral||Radico Khaitan||1.8||2.7||3||3.2||3.5||9%|
|McDowell’s VSOP||United Spirits||–||–||0.6||1.4||1.9||36%|
|Christian Brothers||Heaven Hill||1.2||1.2||1.2||1.2||1.1||-8%|