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Diageo reveals low-calorie Smirnoff Sorbet Light vodkas

Diageo has latched onto demand for “skinny spirits” by launching a new low-calorie line of Smirnoff Sorbet Light vodkas.

Smirnoff Sorbet Light
The Smirnoff Sorbet Light range contains 78 calories per serving

The range – which initially consists of three flavours: Raspberry Pomegranate, Mango Passionfruit and Lemon – are being launched in the US where both low-calorie drinks and flavoured vodkas are booming.

Diageo claims each drink contains 78 calories per serving – 25% less than other dessert-inspired flavoured vodkas on the market.

“Smirnoff Sorbet Light is the next flavor experience for those women who strive to lead a balanced lifestyle, but never at the expense of delicious cocktails,” said Sandhya Padmanabhan, brand manager for Smirnoff. “Today’s multifaceted woman inspired Smirnoff to think differently and create a product that would make guilt free, delectable drinks that truly embody the refreshingly light taste of sorbet.”

The three flavours are now available across the US for $15.99 per 750ml bottle.

Smirnoff Sorbet Light will take on existing competition for market share from Beam’s Skinnygirl vodka and Voli Light.

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