Bacardi names new chief marketing officer

Bacardi has named veteran spirits and beer executive Andy Gibson as its new chief marketing officer and president of Bacardi Global Brands.

Andy Gibson is Bacardi’s new chief marketing officer

Gibson will join the world’s largest privately held spirits company in April and take responsibility for the overall leadership and strategic direction of the company’s international repertoire of premium spirits brands.

“Andy’s proven track record of accomplishment is based on a great marketing and brand-building foundation,” said chief executive officer Ed Shirley. “His experience, depth of industry knowledge and proven leadership ability will be strong assets, as we broaden the awareness of our family of iconic Bacardi brands, further expand market opportunities and, ultimately, drive growth.”

Gibson has more than 20 years of experience in consumer products marketing and sales. His most recent position was chief marketing officer for Australia’s leading brewer Carlton United Brewers, part of the Foster’s Group Limited.

Gibson said: “Joining Bacardi is a brand marketer’s dream job. I look forward to engaging consumers in new brand experiences while driving the enviable Bacardi portfolio of more than 200 brands and labels to new levels of growth.”

Gibson succeeds Silvia Lagnado, who left Bacardi at the end of 2012.