Top Ten: Spirit launches in October

1st November, 2012 by Becky Paskin

Jack Daniel’s Sinatra Select

Jack Daniel's Sinatra Select October spirit launches

It’s coming up to 100 years since legendary singer-songwriter Frank Sinatra was born, and so fittingly, his favourite brand of whiskey Jack Daniel’s has created a special edition tribute in his name.

Jack Daniel’s Sinatra Select is a 45% abv Tennessee whiskey made using spirit matured in ‘Sinatra barrels’, which have carved grooves on their interior tro expose the liquid to more wood.

The technique has been used for the first time as a main component for a Jack Daniel’s blend, and has given the whiskey a richer character.

Sinatra Select will be a travel retail exclusive, launching in Las Vegas Airport in December first, before rolling out to other airports around the world in January.

A premium product, the whiskey will carry an RRP of US$150.

Jack Daniel’s unveiled its tribute to the late singer-songwriter at the TFWA World Exhibition in Cannes.

Find out where else Sinatra Select will be available by clicking here.

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