LIQUEURS – Brand Champions 2012

18th July, 2012 by SB Staff Writer

2012 LIQUEURS BRAND CHAMPION: LUBELSKA

The launch of a lemon flavour at the end of 2009 has seen the growth rate of Lubelska vodka-based liqueurs soar in their native country of Poland.

Lubelska Lemon effectively doubled the brand’s total volume to 1.5m cases in 2010, but with the release of two new flavours at either end of 2011 (Blackcurrant and Grapefruit, which replaced Nut, Rowanberry and Raspberry), the brand saw volume leap by an additional 33% last year. Lubelska is currently seeing growing interest in various export markets, particularly for its lemon variant.

Meanwhile, coconut-flavoured rum brand Malibu continues to see year-on-year increases in volume with an 8% rise in 2011, building on 2010’s 5% increase.

Rémy Cointreau’s namesake brand, Cointreau, has seen a return to growth following a 600,000 case decline in 2009, with steady build back up to 1.1m cases sold last year.

Amarula, the cream liqueur owned by South Africa’s Distell, closed the year in strong fashion, enjoying double-digit growth thanks to a particularly robust performance in Latin American markets and the brand’s launch into Mexico.

BRAND OWNER 2006 2007 2008 2009 2010 2011 CH
 BAILEYS  DIAGEO  7.1  7.7  7.1  6.7  6.6  6.8  +3%
 DE KUYPER  DE KUYPER 4.9  4.9  4.7  4.4  4.3  4.2  -2%
 MALIBU  PERNOD RICARD  3.3  3.6  3.7  3.2  3.4  3.7  +8%
 LUBELSKA  STOCK SPIRITS  N/A  0.3  0.5  0.6  1.5  2.0  +33%
 SOUTHERN COMFORT  BROWN-FORMAN  2.5  2.5  2.4  2.2  2.1  2.0  8%
 KALHUA  PERNOD RICARD  2.2  2.1  2.0  1.7  1.7  1.7  +1%
 AMARULA  DISTELL  0.9  1.1  1.1  1.1  1.2  1.3  +8%
 COINTREAU  REMY COINTREAU  1.3  1.3  1.5  0.9  1.0  1.1  +6%

Source: ICD Research/The Spirits Business/m cases

SEE OTHER CATEGORIES
GIN
COGNAC / BRANDY
LIQUEURS
RUM
SCOTCH WHISKY
WORLD WHISKIES
SPECIALITIES
TEQUILA
VODKA

 

Leave a Reply

Follow Us