GIN – Brand Champions 2012

18th July, 2012 by SB Staff Writer

2012 GIN BRAND CHAMPION: BOMBAY

The resurgence of gin as a cocktail staple over the past couple of years has helped improve sales across the category, with Bombay and Bombay Sapphire prime beneficiaries.

The Infused with Imagination campaign helped improve visibility the world over, and last year’s launch of Bombay Sapphire East, an expression infused with Thai lemongrass and Vietnamese black peppercorns, brought renewed interest to the brand.

While Gordon’s remained dominant with 4.3m cases sold in 2011, Bombay, Beefeater and Tanqueray all gained ground on the category leader. Meanwhile, both Larios and, especially, Carew’s Dry posted impressive figures on a local level.

Global Brands

BRAND OWNER 2006 2007 2008 2009 2010 2011 CH
 GORDON’S  DIAGEO  5.0  4.5 4.3  4.2  4.3  4.3  0%
 BEEFEATER  PERNOD RICARD  2.3  2.4  2.4  2.2  2.3  2.4  +3%
 BOMBAY  BACARDI  2.1  2.0  2.0  2.0  2.2  2.3  +5%
 TANQUERAY  DIAGEO  2.0  2.2  2.0  2.0  2.0  2.1  +5%

Source: ICD Research/The Spirits Business/m cases

Regional / Domestic Brands:

BRAND OWNER 2006 2007 2008 2009 2010 2011 CH
 SEAGRAM’S  PERNOD RICARD  3.4  3.4  3.4  3.0  2.9  2.8  -5%
 LARIOS  BEAM  1.5  1.3  1.0  1.0  1.0  1.1  +6%
 CAREW’S DRY  UNITED SPIRITS  N/A  N/A  N/A  0.7  0.8  1.1  +38%
 BLUE RIBAND  UNITED SPIRITS  N/A  N/A  N/A  1.0  1.0  1.1  -11%

Source: ICD Research/The Spirits Business/m cases

SEE OTHER CATEGORIES
GIN
COGNAC / BRANDY
LIQUEURS
RUM
SCOTCH WHISKY
WORLD WHISKIES
SPECIALITIES
TEQUILA
VODKA

 

2 Responses to “GIN – Brand Champions 2012”

  1. Gary Best says:

    Where can I purchase Carew’s Dry Gin in the Los Angeles, California area?

    • Tiger Santana says:

      Just so ya know, I’m still searching for it, too. My search today uncovered your query!! Lol!! Well, I’m not going to India this summer, but I’ll definitely advise if I find your gin in my travels over the coming months!

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