Jagermeister appointment underlines brand’s growth plans

26th June, 2012 by Becky Paskin

New York-based Sidney Frank Importing Company has appointed a former Diageo group brand director as executive vice president of marketing for Jagermeister, a newly created role at the company.

Adam Rosen, executive vice president of marketing for Jagermeister

Adam Rosen, executive vice president of marketing for Jagermeister

Adam Rosen joins Sidney Frank from Diageo where he worked as global brand director for its Scotch whisky portfolio.

Rosen has a track record of growing ‘industry leading brand’ such as Stolichnaya vodka, Tanqueray gin and Johnnie Walker, a trait Sidney Frank hopes to take advantage of with Jagermeister.

“We are very excited to have Adam onboard as we continue to build Jägermeister to 3 million cases and beyond,” said Lee Einsidler, chief executive officer of Sidney Frank.

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