Jagermeister appointment underlines brand’s growth plans

New York-based Sidney Frank Importing Company has appointed a former Diageo group brand director as executive vice president of marketing for Jagermeister, a newly created role at the company.

Adam Rosen joins Sidney Frank from Diageo where he worked as global brand director for its Scotch whisky portfolio.

Rosen has a track record of growing ‘industry leading brand’ such as Stolichnaya vodka, Tanqueray gin and Johnnie Walker, a trait Sidney Frank hopes to take advantage of with Jagermeister.

“We are very excited to have Adam onboard as we continue to build Jägermeister to 3 million cases and beyond,” said Lee Einsidler, chief executive officer of Sidney Frank.