Tequila Rose creates colour-changing bottle
Tequila Rose has launched a new bottle design that changes colour when the “optimum” chilled serving temperature is reached.
Tequila Rose is celebrating its 20th anniversary with a new bottle designThe bottle has been launched in the UK to celebrate the 20th anniversary of Tequila Rose – the world’s best-selling strawberry cream liqueur.
It now features a more colourful label, with reflective shiny pink roses and a logo that turns pink when the liqueur is deemed cold enough to drink.
“Tequila Rose is gaining a huge following in the UK and 2016 will see further growth for the brand as we support its 20th anniversary and fresh new look with bar partnerships, digital support and PR activity,” said Michelle Raworth, senior brand manager for Tequila Rose UK.
“We’re already receiving a great level of interest since the re-design and with Valentine’s and Mother’s Day on the horizon there’s even more reason to purchase Tequila Rose.”
Tequila Rose is made by US-based McCormick Distilling and is sold internationally in 60 markets. The brand is distributed by Halewood International in the UK.
Last year, McCormick Distilling, said to be one of the oldest distilleries in the US, made its first foray into the gin category with the acquisition of Broker’s London Dry Gin and its UK-based distillery.
