McCormick Distilling buys UK-based Broker’s Gin
McCormick Distilling, said to be one of the oldest distilleries in the US, has made its first foray into the premium gin category with the acquisition of Broker’s London Dry Gin and its UK-based distillery.
McCormick Distilling has acquired Broker’s Gin for an undisclosed sum
The deal, the terms of which have not been disclosed, sees McCormick takeover the Broker’s Gin brand, as well as its 200-year-old distillery located near Birmingham.
Made using 10 botanicals and English wheat, Broker’s Gin is currently available in 60 countries.
“Broker’s Gin is a great complement to McCormick Distilling Co.,” said Ed Pechar, McCormick’s chairman of the board. “This transaction represents another important step toward ensuring that our portfolio is optimally structured.
“We’re excited about the opportunities this will create for our growth, both domestically and internationally.”
Brothers Martin and Andy Dawson, who founded Broker’s Gin in the late 1990s, will continue working at the company as brand consultants for the next two years.
“Premium gin continues to capture exceptional market share in North America and around the world as cutting-edge bartenders use it in a multitude of specialty cocktails,” said Mick Harris, president of McCormick Distilling Co.
“With the addition of Broker’s Gin, we can elevate our presence with these emerging trends.”
Broker’s Gin joins 360 Vodka, Tequila Rose, Hook’s Spiced Rum and Triple Crown Whiskey in McCormick Distilling’s spirits portfolio.