Jack Daniel’s Sinatra Select returns to UK

Jack Daniel’s Sinatra Select – a limited edition whiskey which pays homage to Frank Sinatra – will be returning to the UK.

Having initially launched in the UK last year, Jack Daniel’s Sinatra Select is re-launching in the country

Sinatra Select was originally released into travel retail channels in 2012 to mark the centenary of Frank Sinatra’s birth.

The entertainer would typically offer a toast using a glass of Jack Daniel’s during his concerts from the 1950s to the 1990s. “I can assure you he was very fond of Jack Daniel’s for many years,” said his son, Frank Sinatra Jr.

A limited number of Jack Daniel’s Sinatra Select bottles first launched domestically in the UK last year. However, brand owner Brown-Forman is re-launching the edition in Selfridges and The Whisky Shop with an RRP of £150.

To celebrate the re-launch, Jack Daniel’s is offering a complimentary Sinatra on the Rocks throughout September at the London Edition Punch Room, Selfridges, Santini, and The Savoy.

“We are thrilled Sinatra Select is returning for the second time giving consumers another opportunity to try the smooth whiskey.

“To celebrate Sinatra Select we are inviting new and existing fans to try the special edition Tennessee Whiskey by visiting one of Sinatra’s favourite London locations and raising a glass of complimentary Sinatra on the Rocks to Mr Jack.”

Jack Daniel’s Sinatra Select also launched in the US in December last year.