Girvan unveils two more single grain Scotch whiskies

11th March, 2014 by Becky Paskin

William Grant & Sons is taking a step further in pioneering a new Scotch whisky category with the launch of two new single grain whiskies this month.

Girvan-single-grain-Scotch-whisky

Girvan has two more single grain Scotch whisky expressions due to launch this spring

Having unveiled its new Girvan single grain Scotch whisky brand in October last year, which it claims will become a million-case brand by 2073, William Grant is to launch two new expressions in the range.

Girvan 30 Year Old and Patent Still No.4 Apps (previously known under the working title of Patent Still #5974), a no-age-statement expression destined to be a travel retail exclusive, will both be unveiled at Whisky Live London on 21 March.

The No.4 Apps, a 42% no-age-statement whisky, will retail for £45, while the Girvan 30 Year Old will be available for around £375. While some have called the price points “excessive” (Girvan 25 Year Old, launched last year, carries an RRP of £250), William Grant claims Girvan’s positioning will enable it to grow the single grain Scotch category in line with single malts of similar ages.

“In the first instance we are positioning Girvan at malt enthusiasts; that’s where we have had requests for single grain over the years,” said Kevin Abrook, global marketing manager of innovation at William Grant. “Over time, we see us building a range and having more accessible liquid and price points to attract whisky aspirers.”

The launch marks 50 years since the Girvan Distillery – which produces grain spirit for Grant’s blends – was built in 1963, the same time Glenfiddich was launched in export markets around the world.

While there are a handful of independent bottlers selling single grain Scotch, such as Compass Box’s Hedonism and Edrington’s The Snow Grouse, William Grant is the first large producer to assert its ambitions to grow single grain into the “third leg of the Scotch whisky category”.

However, The Spirits Business has learned of at least two more large Scotch producers moving in to launch their own international single grain Scotch whiskies this year.

To read more about the category and Girvan’s competition, pick up a copy of The Spirits Business March 2014 issue, out now.

Leave a Reply

If that's interesting, how about these?

The week in pictures

Jack Whitehall and David Beckham sip cocktails in the first instalment of a more...

Cooper Spirits Co. releases 'oldest' straight rye

The Cooper Spirits Company has launched Lock Stock & Barrel 16, the "oldest" more...

Analysis: Vodka in six key markets

Once the all-powerful white spirit that could do no wrong, vodka has in recent more...

Ian Macleod Distillers agrees £60m bank loan

Scotch whisky producer Ian Macleod Distillers has secured a £60 million more...

'Signs of recovery' for Scotch whisky exports

The Scotch whisky industry has once again been hit by global economic more...

Glen Moray unveils Sherry cask finished whisky

Scotch whisky brand Glen Moray will release a new expression in the UK this more...

Royal Brackla heads to Korea with TR activation

Bacardi Global Travel Retail has partnered with The Shilla Duty Free Seoul in more...

Haig limited edition gets ‘sensory’ activation

Diageo Global Travel & Middle East has hosted a series of large-scale more...

Penny Blue launches first VSOP Mauritian rum

Mauritian rum Penny Blue has released its first VSOP expression exclusively in more...

British Bottle Company to launch brands in US

The British Bottle Company has struck a deal with Vine Street Importers to more...

Stoli backs Absolutely Fabulous: The Movie

Stolichnaya Vodka has partnered with Fox Searchlight Pictures for the launch of more...

Scotch industry urges UK-Scottish partnership

The Scotch Whisky Association has called for the Scottish and UK governments to more...

Top international World Whisky Day events

Charge your glass and celebrate the "water of life" with our pick of the top more...

Campari's Grand Marnier acquisition 'on track'

Gruppo Campari is “on-track” to acquire the parent company of Grand Marnier more...

Scots drink 41 bottles of vodka at home a year

Alcohol consumption in Scotland is on the rise with the equivalent of 41 more...

Jack Whitehall and David Beckham talk whisky

David Beckham and comedian Jack Whitehall have starred in the first episode of more...

Western Europe on the road to recovery

The Western Europe spirits market has been a story of struggle and strife over more...

Glen Grant unveils redesign and new whiskies

Glen Grant is set to launch three new Scotch whiskies aged between 12- and more...

Last Drop releases 1961 Dumbarton single grain

Independent spirits bottler The Last Drop Distillers has released a 1961 more...

Jura manager retires after 39-year career

Willie Cochrane, manager of single malt Scotch whisky distillery Jura, has more...