Proximo targets Bourbon lovers with Tincup

20th January, 2014 by Amy Hopkins

Proximo Spirits has announced the release of Tincup – an American whiskey said to offer Bourbon lovers a “bolder, spicier” alternative.

Tincup-American-Whiskey

Proximo Spirits has welcomed Tincup American whiskey into its portfolio

Created by Jess Graber, founder of Stranathan’s Colorado Whiskey – Colorado’s “first legal whiskey”, Tincup American whiskey is a blend of corn, rye and malt aged in charred American white oak barrels.

In a nod to Colorado’s whisky-drinking miners of the 19th century, Tincup was named after an old mining town in Gunnison County, which itself was named after the tin cups used by local miners.

“I wanted to create an authentic American whiskey that combines the best Midwestern grains with Colorado’s incomparable pure water,” said Graber.

“Given its high rye content, I think that Tincup will appeal to whiskey drinkers who want a bolder, spicier taste.  It’s a great sipping whiskey, neat or with a few ice cubes, and also makes a good base for classic cocktails like the Manhattan and the Old Fashioned.”

Tincup is described as having an aroma of citrus, black pepper and ginger, with notes of rye spice, cinnamon and caramel on the palate.

The design of the whiskey’s bottle is said to evoke Colorado’s Rocky Mountains with its deeply embossed glass, while a tin cup cap has been designed to enable sipping and sharing.

Graber will tour US markets, including Dallas, Denver, Houston, Los Angeles, New York, Phoenix and San Francisco, to conduct tastings.

Tincup is now rolling out across select markets at an RRP of US$27.99.

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